Webmaster Skills

  1. Internet Basics
    • Important Internet committees
    • Basic workings of the Internet
    • Most common Web browsers and version issues
    • FTP
    • Basic workings of e-mail
    • Newsgroups
    • Real time and asynchronous communications
    • Web technologies, helper applications and plug-ins (including what they are used for and when their use is appropriate)
    • Anti-virus software
    • Internet searching

     

  2. Web Site Design
    • Web site planning and design
    • Critical elements of information design
    • Critical elements of site/structure/navigation design
    • Critical elements of page design
    • Browser issues, connection issues, and platform issues
    • Corporate identity and corporate design

     

  3. Markup and CSS
    • HTML and its function as a markup language
    • Basic concepts of HTML/XHTML coding
    • HTML 4.0 and XHTML tags
    • Tables (including use for layout)
    • Forms
    • Lists
    • Frames (including the advantages and disadvantages of using them)
    • Hyperlinks and anchors
    • Styles and cascading style sheets (CSS)
    • Definition of colors within HTML documents
    • HTML code to integrate graphics and multimedia into Web pages
    • Server-side includes (including the advantages and disadvantages of using them)
    • Basics of Scripting Languages

     

  4. Web Graphics
    • Basic graphic issues
    • Issues related to background images
    • Basic color issues
    • Formats
    • Issues related to graphic file optimization
    • Use of digital cameras and scanners to acquire electronic images
    • Use of graphics software programs for creation and modification of Web graphics
    • Animated GIFs
    • Web design considerations regarding viewing Web pages via non-graphical browsers or devices
    • Layout
    • Navigation
    • Icons

     

  5. Web Multimedia
    • Basics of Web audio and video
    • Basics of streaming audio and video
    • Basics of the Flash format
    • HTML vs. Flash-based Web sites
    • Current multimedia standards

     

  6. Web Site Management
    • File structure/organization of a Web site
    • Proofing a Web site before publishing it
    • Ongoing content management
    • Basics of networking
    • Basic site security issues (including anti-virus software)
    • Basic issues regarding servers, hardware, and infrastructure

     

  7. Dynamic Website Technology
    • Application object
    • Session object
    • Cookies
    • JavaScript
    • DHTML
    • PHP
    • Document Object Model (DOM)

     

  8. Web Database Technology
    • MySQL
    • Schema
    • Legacy Systems
    • Relational database model
    • XML

     

  9. Servers, Networking and Administration
    • Unix
    • NT
    • Macintosh
    • FTP
    • DNS
    • HTTP
    • TCP/IP

     

  10. Web Security
    • PGP
    • Public Key Encryption (PKE)
    • SSL

     

  11. Legal Issues
    • Basic elements of a contract
    • Issues regarding copyright, fair use, and trademarks
    • Issues regarding linking to external sites
    • Issues related to domain registration

     

  12. Project Management
    • Basics of project management
    • Key features of project management software
    • Basic projects management concepts of sponsorship, alignment, stakeholders, resources, and ROI

     

  13. Web Marketing
    • Strategies for creating an effective Web presence
    • Website goals
    • Web audience definition
    • Concepts important to selling on the Web
    • Use of meta tags in Web marketing

     

  14. Web Business Management
    • Basics of e-commerce
    • Strategies for developing an e-commerce site
    • Basic concepts regarding contractors, employees, and partners

     

  15. Web Accessibility
    • The W3C's Web Accessibility Initiative
    • Planning and coding for accessibility

 

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Kathy Weise, SAU 16 Webmaster
 Page Last Updated: Tuesday May 03, 2005 10:21 AM